Home Use Test
With our home use test, you as a marketeer, product manager or brand manager can find out at an early stage whether your product will appeal to all the senses and be bought again. Let your product move into the kitchen, bathroom, living room or garden of your potential customers and optimise your product before a successful launch.
Methods
Quantitative online survey and / or monitoring of the home use test via diary and online community
Product dispatch by post to previously recruited target group
Measurement of the holistic product experience in terms of appearance, acoustics, haptics and possibly taste and smell
„When consumers upload photos or videos of their experiences with the product, it almost feels like we're visiting them at home. They put the product through its paces, which always leads to great aha-moments for our customers, so that the product can go into the launch perfectly optimised.“
Jan Ingelmann
