As pioneers in digital market research and agile opportunity seekers, we elevate brands and innovations. Since 1999.

Finding opportunities for your business

OUR APPROACH

Market Research à la Dialego

We aim to inspire and empower you to conduct more market research. Faster, more agile, more digital and more regular.

Because data and insights from market research enable better decisions possible. In all phases of product development, marketing or brand management.

PROFILE

Understanding people and markets

Areas of activity

Insights on brands, markets & people

Areas of activity
The better you understand your customers, the more precisely you can develop products and brands. And the higher the likelihood of creating bestsellers instead of shelf-warmers. We believe: Regular insights from market research fuel customer-orientated business and product management and product development.

Methods

Simple answers to complex questions

Methods
We combine quantitative and qualitative methods to answer your complex questions. With our expertise, we dive deep into the data until we understand the why. Then we resurface with concise stories and clear action recommendations.

Co-operation

We stand by your side. Not in your way.

Co-operation
Many of our long term clients appreciate the ease of our partnership. partnership. Do you need results in 48 hours? Do you have out-of-the-box questions? We make it possible for you.

PRESENTATION OF RESULTS
Storytelling and interaction instead of PowerPoint and Excel

PRESENTATION OF RESULTS
We don't leave you alone with dull data. Instead, we aim to create experiences and tell stories. Because only when we manage to move you, will you be able to move your customers.

digital pioneers

Excitement with state of the art

digital pioneers
Since 1999, we have been pioneers in market research with our own development team. We are excited about technological developments like artificial intelligence and the opportunities for market research and data analysis.

AREAS OF ACTIVITY

We make customer centricity easy

Discover our offerings around market research, consulting and data. Our goal is always: To support you in better understanding your customers and acting in a customer-centric way.

Consulting

Workshops or 1:1 training to initiate changes

Market Research

Better understand customers

Data

Make existing customer-related data usable

PRODUCTS
AT A GLANCE
AT DIALEGO

„During my studies, I was fascinated by the influence of market research on brand strategic decisions. And this has remained my main motivation at Dialego for over 10 years: Advising strong brands within a strong team.“


Jan Ingelmann
Dialego AG
AT DIALEGO

„At Dialego, people are the centre. With our digital pioneering spirit and lot of empathy, we shape the future. Walking this path together as a team brings me great joy.“


Lena Kurzmann
Dialego AG
AT DIALEGO

„I enjoy my diverse work, especially the interaction with panelists and the work for our Dialego Foundation for Children. My amazing colleagues make it easy to feel comfortable at Dialego.“


Elvedina Velic
Dialego AG
AT DIALEGO

„My work combines brainwork and creativity for our clients. It fulfills me to see 'our' products in stores and to know that we have improved them.“


Dr. Anne Katrin Lensch
Dialego AG
AT DIALEGO

„At Dialego, I love the agile way of working and the proximity to our customers. The opportunity to actively help shape innovations makes my work varied and exciting.“


Benasir Kahve
Dialego AG
CUSTOMER TESTIMONIALS

What satisfied customers are saying

Since 1999, we have been conducting market research for clients across various industries. From Pharma to FMCG.

CASE STUDIES
2023  Döhler

Development of interactive dashboards

The challenge

Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.

Result

An interactive dashboard that allows everyone to quickly access the data they need.

2022  Health

Market entry successfully mastered

The challenge

A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.

Result

The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.

2022  FMCG

Monitor the success of your own advertising

The challenge

When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.

Result

Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.

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