Designing products
Strong concepts become real products. In this phase, you translate ideas into concrete solutions. From early prototypes to market-ready product concepts. Now it becomes clear how well function, message, understanding, identification, and of course appeal resonate with the product. We test the concepts, assess whether the story is coherent, and provide relevant optimization recommendations.
Methods
Quantitative online survey to measure the performance of packaging designs, clarity and relevance
Pixel-precise feedback, heatmaps, word clouds and ratios to identify strengths and optimization potential
Concrete improvement suggestions based on target audience feedback
„It is always exciting to see how a concept suddenly becomes tangible. Target audience feedback immediately shows where a product works and where we should still optimize.“
Dr. Anne Katrin Lensch
