Dashboard
From data to valuable consumer insights. Interactive data dashboards help to make fast, data-based and customer-centred decisions.
Methods
All results at a glance
Visually convincing and clearly structured presentation in a dashboard
Automatic evaluation of qualitative data
Data source management, data cleansing and data preparation
„Even when we were working with our very first dashboards many years ago, I realised that they would help us make decisive progress. Dashboards simplify the data process and help us to focus on filtering out recommendations for action. Dashboards also make market research and customer-relevant data more transparent and interactive. As a result, more customer-centred decisions are made within the company“
Lena Kurzmann
2023 Döhler
Development of interactive dashboards
The challenge
Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.
Result
An interactive dashboard that allows everyone to quickly access the data they need.
Methods
Dashboard →
2023 FMCG
Effective insight management with concept dashboard
The challenge
Despite carrying out numerous concept tests each year and having an extensive database, accessing and comparing this data was a time-consuming task for the team.
Result
Our task was to develop a customised tool that centralises the most important key figures from all concept tests. The dashboard has become an indispensable tool for effective consumer insight management. The team can now access valuable data quickly and efficiently, which has optimised decision-making processes.