Successful packaging relaunch
The challenge
read more ↓
„“
Result
read more ↓
2023 Döhler
Development of interactive dashboards
The challenge
Visualise a lot of data for various stakeholders, make it usable and activate it sustainably for product development.
Result
An interactive dashboard that allows everyone to quickly access the data they need.
Methods
Dashboard →
2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.