Development of interactive dashboards
The challenge
Do you recognise the situation where you have collected a lot of data and are now faced with the challenge of preparing it? You start creating charts in PowerPoint and lose the overview yourself. You want to set a different focus for each member of your team or for your clients, which makes your presentation longer and longer. That's how Döhler felt when the Sensory & Consumer Science team approached us with the question of developing a flexible, easily accessible dictionary (dashboard) from the data collected.
The focus of our collaboration with Döhler was a large, international study on colour perception - a veritable treasure trove of data. You've probably read about one or two experiments on how colour influences our sense of taste. If something is yellow or green, we tend to expect a sour flavour. We associate something red or purple with sweetness. If the colour does not meet consumer expectations and perhaps even triggers the wrong emotions, the innovation can become a flop. Perhaps you remember the green ketchup from Heinz or the transparent Crystal Pepsi? These new ideas triggered a short-term hype, but the product ideas failed to convince consumers in the long term.
It`s most important to have a good understanding of consumer expectations and perceptions. Döhler's aim was to develop a holistic understanding of colour associations with regard to emotional and sensory product characteristics, target groups and flavours in four product categories.
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„The interactive dashboard makes data work easier, as each department has different perspectives. It was important to customise it and Dialego did an excellent job of doing this.“
Result
An interactive dashboard that allows everyone to quickly access the data they need.
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2022 Health
Market entry successfully mastered
The challenge
A brand was planning to enter a new business segment. It was essential to understand the target group and market position, find suitable communication channels and evaluate the product strengths in the competition in order to get off to a successful start.
Result
The extensive market research confirmed the market entry potential in a new segment. We were able to support decisions and provide valuable insights into all product and marketing activities surrounding the launch.
2022 FMCG
Monitor the success of your own advertising
The challenge
When launching a marketing campaign for a food brand, the impact on the brand and sales should be analysed.
Result
Through a pre-post measurement, we recognised the advertising campaign effect on the brand. Long-term observations showed influences on brand awareness and purchasing decisions. Using competitive comparisons and campaign analyses, we optimised the material and thus increased brand image and sales.
2023 Bayer
A brand goes around the world
The challenge
Global Brand Tracking reliably measures the image of Bayer and the relevant competitors in up to 70 countries every year.
Result
With Global Brand Tracking, a perfectly customised measurement tool was created that enables the Managing Board to make well-founded decisions for the corporate brand strategy. With an interactive dashboard, the Bayer team has access to their brand KPIs at all times.