A campaign can be loud and still remain ineffective. That is why we examine communication very carefully before launch. In our pretests, we look at key impact dimensions such as breakthrough power and message, visibility and setting, liking and activation. This makes it clear what truly stays with consumers and where potential still lies. Based on this, we provide concrete recommendations for optimization. Because before a campaign goes live, every detail should be right so that the product and brand are clearly positioned, attract attention, and achieve the desired impact with the target audience.