Mind Voyager
Intensive immersion in the everyday lives and needs of consumers in order to prepare and support innovations and communication in a customer-centred way. The Mind Voyager gives you in-depth insights for the development of innovations, product concepts, advertising and brand strategies.
Methods
Moderated online group discussion over several days or weeks
Combination of in-depth, qualitative content analysis and quantifiable insights
Possible addition of diaries, product tastings or specific tasks, e.g. shopping tasks, mobility experiments
„With the Mind Voyager, we can accompany consumers for a while in their everyday lives and really get to the bottom of their needs. Especially when it comes to fundamentally understanding a new market or a new category, the method shows its strengths and provides valuable insights.“
Dr Anne Katrin Lensch
Dialego AG
