Benefit Screener
Few things are more important for the success of a product than the relevance of the benefits. It is therefore worth selecting at an early stage which promises create benefits from the consumer's point of view and using this as the basis for detailed product concept development. With the Benefit Screener, you are perfectly prepared for the next innovation or product workshop.
Methods
Quantitative online survey with precise ranking of up to 30 benefits or claims using the MaxDiff method
Simple & implicit answers for respondents, as only a small selection is available for each task
Clear selection of the most relevant benefits or claims for the further development process
„The Benefit Screener is often the early key to product success: It is always great to see how a very simple and cost-effective method paves the way for precise product concept development and how the results flow into inspiring innovation and product workshops.“
Jan Ingelmann
