Aachen, 16.03.2012 - Dialego extends its Services: the area of Innovation Consulting will become the third company pillar, headed by Detlef Happel from April 1st.
With more than 20 years professional and management experience the agency expert will be responsible for the development of the new business unit. Working for international Top agencies such as Ogilvy, Grey and Publicis, Happel has been responsible for large clients including AT&T, AOL, Deutsche Bank, Microsoft, Fidelity Investments, Toyota and Lexus. Most recently he worked for Saatchi & Saatchi in Düsseldorf as Director Strategic Planning.
Detlef Happel looks forward to his new position as head of the Innovation Division: ”The most important prerequisite for preserving business competitiveness is to identify the potential that innovation opportunities offer. Dialego offers unique avenues to exploit these potentials with smart and proprietary online tools.”
Andera Gadeib, Founder and CEO of Dialego: “I can imagine no better person for our new consulting services. His strategic vision is phenomenal and the years of experience with both clients and creatives will help give decisive impetus to the innovation process.“
With this appointment, Dialego sets a clear signal for the strategic development of the company. The new business addition of innovation consulting, will add considerable weight to the existing divisions of online market research and social media market research.