Frank T. Piller is a chair professor of management and director of the Technology & Innovation Management Group at RWTH Aachen University, Germany one of Europe’s leading institutes of technology. He also is a founding faculty member and co-director of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA.
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The focus on the development of techniques and methodologies is extremely innovative at Dialego and has produced a lot of new methods such as CoCreation workshops or SemanticMining of analyses that can fill gaps which the classic Open Innovation Specialists can’t fill.« |
Prof. Dr. Frank Piller | Member of Dialego´s Advisory Board
Dialego brings Ideas to Market
Dialego tools are qualitative and quantitative - a product or service co-created with your customer guarantees a much better starting position in the market. Our client research programs are individually customized to your needs -unique highlights guaranteed!
Dialego services range from Idea Generation through Idea Screening, Concept Screening, Shelf Simulation, Home Use Testing to Launch Monitors.
Idea Generation can be focused on Insights, using our MindVoyager methodology to better understand consumers. Additional online ideation sessions lead us straight to the idea utilizing our unique ideation techniques. Dialego Strategists passionately lead engaging one-day MasterClass workshops that let your team generate sparkling new ideas together with Dialego panelists. Jumping to our latest product: Dialego IdeaStream continuously extracts ideas from Social Media. In all Innovation processes Dialego brings in a really unique feature: our one-of-a-kind SemanticMining tool magically reduces the plethora of ideas.
We believe that all great products need a strong benefit. Let us find the strongest benefit for your portfolio growth.
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Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. [...] Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.« |
Peter F. Drucker | American Management Writer
How our work looks like
Idea Landscapes are created
using our SemanticMining technique
VCM helps us to easily identify
strengths and weaknesses of a concept
The FutureMarket shelf allows
a "real" shopping situation
