Participants comment
Customers see strengths and weaknesses at one glance.
Our customers love it:
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We are fascinated by the unique co-creation tools and |
Detlef Schultze | Melitta Haushaltsprodukte GmbH & Co. KG
That's why our participants love it
»I like this type of questionnaire.«, »On the one hand I can generally tell what I like and what I don't like and on the other hand I can state my opinion more precisely.«, »It really feels like I could shape the product and be heard by the producer«, »It was so much fun to take part. Thanks for not just asking whether I like it or not. It is much better to freely express, what I want to comment on." are just a few of the excited comments we receive from our participants.
Why we think you should use it
There is no comparable tool delivering as many features in diagnostics
Qualitative fingerprint: VisualConceptMapping (VCM) allows pixel accurate comments to be made about any visual stimulus material
Richer insights: VCM delivers insights into visual content and detailed explanations of those judgements. SemanticMining techniques summarize the rich diagnostic material
Engaging visually: The resulting heatmap intuitively tells the story and is available for not just during field time but supports also during the subsequent revision process of tested object
Results at a glance: Strengths & weaknesses become evident at one glance, reachable in real-time
Potential: Identifies potential for improvement of the concept ideally targeting your customer
Use Cases
Idea Screening
Concept, Product, Packaging Test
Advertising Pre and Post Tests (360° all visuals can be implemented)
Website Tests
