How valuable would it be if you could be listening when consumers talk about your market, about their experiences in natural everyday conversations – and be able to continuously derive ideas for innovation from these discussions!
SparkStream lets you tap into the social media stream and really listen to the consumer to fuel your innovation process, to gather idea sparks you would not get from a closed-door innovation workshop with colleagues. Going much further than standard social media monitoring, it analyses genuine consumer voices with the clear purpose of finding exciting new ideas to innovate in your market. SparkStream applies a proprietary content score procedure and offers you results in an attractive and comprehensible storyteller presentation form. The daily stream of ideas, dripping from SocialMedia every day will fascinate you.
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.«
I believe that Dialego has one of the best algorithms to generate relevant inputs for generating innovative concepts out of an extensive social media stream.«
The Long Tail approach delivers new ideas
We believe that the innovative ideas can be found in the tail and at the fringes. SemanticMining is developed to deliver ideas right from the tail, resulting in a daily stream of innovative potential