Dialego MindVoyager performs in-depth analyses of online conversations in a proprietary research community. As a qualitative research tool, MindVoyager delivers precise findings within group discussions, gathering consumer insights from genuine interactions within a defined target group. Set up as an easy to use forum it animates customers to quickly dive into engaging discussions. Dialego MindVoyager embraces the crowdsourcing approach – it involves a remarkable number of participants in a qualitative research: panels of more than 100 members make the results even more authentic. Clients benefit from Dialego´s unique methodology to analyse the rich text data: first comprehensive results are available in real-time.

Here is what they say: »It´s a great idea, certainly different. Very easy to air your opinions.«, »Tags are very helpful, to get an overview of the answers of others and to answer other entries«, »I liked it very much, fun is important, to listen to other people´s opinion.«, »Innovative and creative concept to gain individual´s opinions, the idea is implemented very well. I would definitely join again.«

Creation of new products, packaging or services

Development of new communication measures

Target Group exploration