Prize of the German Market Research
Innovation of the year
An intuitive menu leads you through the different views
Holistic Brand Maps tell the story
What our clients say about it
|
I think it is a brilliant idea to ask customers to express their proximity or distance to brands or products in a playful, intuitive way. When quantitative analysis is combined with the open qualitative answers, the holistic results are both interesting and inspiring. The best thing is the flexibility.« |
Wolfgang Frost | Lindt & Sprüngli International AG
Our participants love it
»It’s so engaging and entertaining.« »I’ve never had a chance to tell someone really what I think about cosmetics brands in the marketing.« »With this new drag and drop technique, I could give you a good expression about how I feel not just for 3 but for 15 brands.« are just a few comments of our delighted panelists.
Why we think you should use it
Intuitive: BrandSculpture will activate your marketing team. The resulting sculptures and scores are intuitive and visually engaging.
Holistic: it´s the first time you will get a holistic view on all, even complex relations between brands. And it includes the “ME”, the consumer. Your most important player in this game.
Effective: BrandSculpture reveals emotional bonding, purchase potentials and brand substitution at a glance with only one question.
It´s about finding the Blue Ocean for your Brand! Let us help you develop your brand.
Use Cases
Brand Management and Development
Advertising Effectiveness
